The first experience of realizing the real estate market

Industry after industry lends itself to an all-pervasive digital "Uberization", which is based on process automation, as well as a transparent and simple connection between the customer and the contractor. Meanwhile, Uber, the company in whose honor the process was named, opened some ten years ago. Now the scenario in which we call a taxi through the aggregator application is very different from what it was at the beginning of the zero. Today, the basic user case is outwardly stunningly simple: open the application → choose where to go → call a taxi: it usually takes a couple of minutes to do everything about everything.

The same thing, only faster, is happening with the food delivery business, the digital part of which has grown into a giant foodtech industry; by 2022, according to the Research and Markets forecast, the global turnover of this sector will reach $ 250 billion. Five years ago, “I would order lunch in the application” seemed more exotic and entertainment for conditional mods and geeks, and today this is the usual pattern of behavior. Cycles for introducing and disseminating innovations are shortened. And as the song says, "everything that is abnormal now can become real tomorrow."
Goes online and simplifies the solution to the most seemingly hardcore offline tasks. For example, job search for holders of working professions. Thus, the European service with Russian roots JobToday, which attracted almost $ 200 million of investments, turned the selection into a kind of “Tinder for blue collar workers”: using AI, based on “mutual compatibility”, it helps to quickly plumber a plumber, a loader with an employer, including geo-targeting, and most importantly, in a single interface of a mobile application.
Where does the property go
Real estate is a traditionally conservative industry. However, it is changing under the influence of modern trends. 3D printers that can print materials for housing construction no longer seem futuristic fantasy. You don’t have to go far for examples: Irkutsk company Apris Cor. developed and in 2017 tested in combat conditions a mobile complex capable of building walls layer by layer for a small country house during the day.
Blockchain technology experiments are in full swing here. Such specific forms of real estate investments as crowdfunding are undergoing a “run-in by the market”. For example, the Ethereum-based Realecoin platform offers investments in rented multi-unit housing, providing for income from its delivery in proportion to the portfolio of tokens owned by the “microinvestor”.
At the same time, the consumer part of the market, first of all, the segment of home buying, remains largely old-fashioned. Communication on the deal still takes place through traditional channels - in person, by phone and during visits to the sales office.

On the one hand, it is clear why the search engines for real estate requests have not yet filled up the “online shopping of apartments”: developers and realtors are afraid not to find demand. On the other hand, there is a hypothesis that the only reason is the inertia of perception. E-commerce is gradually capturing segments with more expensive products. First, a person buys a table lamp online, then a sofa, and then the whole atmosphere for the apartment. So why not the apartment itself? After all, online shopping is the norm for the millennial generation. Following them, the generation Z fed up by the Internet is growing up and becoming economically independent. Older people, too, may be ready to try to “put an apartment in the Basket” - offer them at least one developer such a purchase scheme.
The company "Glavstroy" decided to take a chance and check how the apartments will be sold, if almost everything is transferred online.


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